Posted by Richard on January 12th, 2011 Featured
When you go to a diner and order an all-American hamburger, you expect and usually get the same thing: a meat patty between a bun topped with a few veggies. However, whereas a typical hamburger is the same from place to place, a public relations agent is not the same everywhere you go. PR is [...]
Posted by Richard on October 18th, 2010 Blogging, Featured
Writing and posting updates on your own company or personal blog can be both fun and helpful to your SEO strategy. But did you know you can gain additional exposure and SEO links to your own website by guest blogging? Guest blogging is simply writing a blog post that is published on another blog with [...]
Posted by Richard on July 30th, 2010 SEO Copywriting
For years, the major search engines like Google and Yahoo! have been fighting a battle with scurrilous webmasters and website builders against spam and search engine manipulation. Surely you have heard some stories of both guilty and innocent parties whose websites were banned from Google because of deceptive practices. The search engines continuously update their [...]
Posted by Richard on June 10th, 2010 Featured, Uncategorized
Have you given much thought to your online reputation? Chances are you haven’t. However, what you don’t know can hurt you, especially when speaking of your reputation. Why an Online Reputation is so Important A good reputation is, of course, important for your personal life, but it is often just as important for your professional [...]
Posted by Richard on June 8th, 2010 Social Media
You have created a Facebook fan page for your business. Congratulations! You have stepped into the wonderful world of social media marketing for your business. However, like your own website, you would like to know just how many people are visiting your Facebook fan page and acquire additional demographic information. Facebook does have limited visitor [...]
Posted by Richard on May 27th, 2010 Featured, Web Design
A landing page is simply a web page designed to welcome and provide additional information to your readers and potential customers from an outside link. Most frequently, a pay per click link is sent not to a business’s home website, but to a specific landing page that contains additional and specific information about a product [...]
Posted by Richard on May 15th, 2010 Blogging, Featured
As a blogger yourself, you know what it takes to keep a blog updated and loaded with fresh content. You may know that all that can be a busy job, especially for a full-time blogger. You also know the importance of spreading your expertise and getting additional publicity outside your own blog. You can do [...]
Posted by Richard on April 20th, 2010 Featured, Social Media
Want to get your new and exciting news story out to the masses? Write a press release. Submit an optimized online press release as well. And while we’ve talked previously about how online press releases can help generate interest in your business and traffic to your website, you should also consider the current information you [...]
Posted by Richard on March 23rd, 2010 Featured, Social Media
In 2009 Yahoo! and Google announced that Twitter updates would soon be featured in search results. Yahoo! also announced that Facebook status updates will be searchable as well. And finally, Google has just announced in March of 2010 that it, too, will include public status updates from Facebook in search results. How is this good [...]
Posted by Richard on March 19th, 2010 Blogging, Featured
So you’ve obeyed the commandments of building a business blog: your blog has easy and clear navigation; you have employed the necessary technical elements; and you have begun posting regular, relevant, and SEO content. But simply hanging your well-developed business blog on the digital internet highway does not automatically attract visitors. You have to take [...]