When you go to a diner and order an all-American hamburger, you expect and usually get the same thing: a meat patty between a bun topped with a few veggies. However, whereas a typical hamburger is the same from place to place, a public relations agent is not the same everywhere you go. PR is [...]
5 Easy Steps to Guest Blogging
Writing and posting updates on your own company or personal blog can be both fun and helpful to your SEO strategy. But did you know you can gain additional exposure and SEO links to your own website by guest blogging? Guest blogging is simply writing a blog post that is published on another blog with [...]
Do Not Fear the Wrath of Google for Duplicate Content
For years, the major search engines like Google and Yahoo! have been fighting a battle with scurrilous webmasters and website builders against spam and search engine manipulation. Surely you have heard some stories of both guilty and innocent parties whose websites were banned from Google because of deceptive practices. The search engines continuously update their [...]
Carolyn Capalbo Reputation Management Case Study
Have you given much thought to your online reputation? Chances are you haven’t. However, what you don’t know can hurt you, especially when speaking of your reputation. Why an Online Reputation is so Important A good reputation is, of course, important for your personal life, but it is often just as important for your professional [...]
How To Simplify Your Landing Page for Maximum Results
A landing page is simply a web page designed to welcome and provide additional information to your readers and potential customers from an outside link. Most frequently, a pay per click link is sent not to a business’s home website, but to a specific landing page that contains additional and specific information about a product [...]
How To Get Noticed By Other Bloggers
As a blogger yourself, you know what it takes to keep a blog updated and loaded with fresh content. You may know that all that can be a busy job, especially for a full-time blogger. You also know the importance of spreading your expertise and getting additional publicity outside your own blog. You can do [...]
Promote Your Business Blog in 5 Tested Ways
So you’ve obeyed the commandments of building a business blog: your blog has easy and clear navigation; you have employed the necessary technical elements; and you have begun posting regular, relevant, and SEO content. But simply hanging your well-developed business blog on the digital internet highway does not automatically attract visitors. You have to take [...]
