For years, the major search engines like Google and Yahoo! have been fighting a battle with scurrilous webmasters and website builders against spam and search engine manipulation. Surely you have heard some stories of both guilty and innocent parties whose websites were banned from Google because of deceptive practices. The search engines continuously update their [...]
Carolyn Capalbo Reputation Management Case Study
Have you given much thought to your online reputation? Chances are you haven’t. However, what you don’t know can hurt you, especially when speaking of your reputation. Why an Online Reputation is so Important A good reputation is, of course, important for your personal life, but it is often just as important for your professional life. If you [...]
How To Simplify Your Landing Page for Maximum Results
A landing page is simply a web page designed to welcome and provide additional information to your readers and potential customers from an outside link. Most frequently, a pay per click link is sent not to a business’s home website, but to a specific landing page that contains additional and specific information about a product [...]
How To Get Noticed By Other Bloggers
As a blogger yourself, you know what it takes to keep a blog updated and loaded with fresh content. You may know that all that can be a busy job, especially for a full-time blogger. You also know the importance of spreading your expertise and getting additional publicity outside your own blog. You can do this [...]
Promote Your Business Blog in 5 Tested Ways
So you’ve obeyed the commandments of building a business blog: your blog has easy and clear navigation; you have employed the necessary technical elements; and you have begun posting regular, relevant, and SEO content. But simply hanging your well-developed business blog on the digital internet highway does not automatically attract visitors. You have to take [...]
Maximize Your PPC Campaign
Having a big client with a huge budget is a dream come true for every advertiser. However, just like every rose has its thorn a project this big has its obstacles. The more aggressive the advertising, the more limited are the impressions. Normally, the aim is to extract as much as possible from the limited [...]
Online Reputation and Twitter
A significant rising star in the social media world, Twitter, is being used for more than simply letting others know the current state of one’s lunch. Twitter is fast becoming a tool utilized by online businesses to build, maintain and control reputations. With over 3 million global users, companies now have a very convenient way [...]
