Archive for the ‘Featured’ Category

Carolyn Capalbo Reputation Management Case Study

Have you given much thought to your online reputation? Chances are you haven’t. However, what you don’t know can hurt you, especially when speaking of your reputation. Why an Online Reputation is so Important A good reputation is, of course, important for your personal life, but it is often just as important for your professional life. If you [...]

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How To Simplify Your Landing Page for Maximum Results

A landing page is simply a web page designed to welcome and provide additional information to your readers and potential customers from an outside link. Most frequently, a pay per click link is sent not to a business’s home website, but to a specific landing page that contains additional and specific information about a product [...]

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How To Get Noticed By Other Bloggers

As a blogger yourself, you know what it takes to keep a blog updated and loaded with fresh content. You may know that all that can be a busy job, especially for a full-time blogger. You also know the importance of spreading your expertise and getting additional publicity outside your own blog. You can do this [...]

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How Social Media and SEO Can Improve Your Press Relations

Want to get your new and exciting news story out to the masses? Write a press release. Submit an optimized online press release as well. And while we’ve talked previously about how online press releases can help generate interest in your business and traffic to your website, you should also consider the current information you [...]

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Google Can Now Find Your Facebook Page

In 2009 Yahoo! and Google announced that Twitter updates would soon be featured in search results. Yahoo! also announced that Facebook status updates will be searchable as well. And finally, Google has just announced in March of 2010 that it, too, will include public status updates from Facebook in search results. How is this good news [...]

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Promote Your Business Blog in 5 Tested Ways

So you’ve obeyed the commandments of building a business blog: your blog has easy and clear navigation; you have employed the necessary technical elements; and you have begun posting regular, relevant, and SEO content. But simply hanging your well-developed business blog on the digital internet highway does not automatically attract visitors. You have to take [...]

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Online Reputation and Twitter

A significant rising star in the social media world, Twitter, is being used for more than simply letting others know the current state of one’s lunch. Twitter is fast becoming a tool utilized by online businesses to build, maintain and control reputations. With over 3 million global users, companies now have a very convenient way [...]

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Internet Marketing Tips you can Take to the Bank

We can all agree on one thing: Internet marketing is a valuable and viable source for drawing in new customers. As search engines become more advanced and as more people head to the Internet to do everything from read and research to socialize and educate, the impact of Internet marketing takes on a whole new [...]

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Producing Great Leads with an Even Greater Landing Page

Does your landing page have the “wow” factor? If it doesn’t grab your customers and pull them in, then chances are you are missing out on a great deal of Internet leads. Your website’s landing page, or the page where your visitors first “land” upon reaching your website, is where you make your first impression. It [...]

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The Importance of Building Back Links: Your Website Traffic is Counting on it!

You’ve done all your homework. You’ve performed your keyword research, you’ve checked out the competition to make sure that you rank competitively in your website’s key terms and phrases; and you’ve made sure you’ve established an ideal search engine placement. But there’s more to directing traffic to your website! Do you know how to build your [...]

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