1. Be Different
You need to be different if you want to become an authority. Provide your users with your back story to help people see themselves in you. This will also help you be original because all of us have unique back stories of our own. However, the idea is not to convey how miserable you were but to show them how you managed to raise against the odds.
2. Don’t Sell
Provide resourceful content to people and don’t try to sell in all your posts. Use your blog to create trust and this will make people automatically invest in what you have to offer. You cannot become an authority blogger if you are preoccupied with selling your products. Useful content will certainly increase your conversion rates and in addition, it will also bring you the most desired back links for your website which will increase your ranking in the search engines and in turn get more visitors. People will certainly appreciate if they can get quality content free of cost.
3. The About Page
Make sure to have an About page in your blog and use it to give information to your visitors on how they can benefit from your blog and how they can engage in business with you. If you wish, you can even create a video for your visitors to personalize your About page.
4. Blog Post Titles Do Matter
Spend time in coming up with the right titles for your blogs. Well thought out titles are crowd pullers. The only way to get the attention of the crowd is through having killer titles. You will have to concentrate on this factor even after you become an authority blog, only then you will be able to remain an authority blog.
5. Build Friendly Network
You can never ignore the social networking aspect of blogging. Today people use every platform online to build friendly networks. So you must make use of your blog too as a platform for building friendly network. Get others to comment about your posts and their genuine comments will get the attention of the other visitors and you will be on your way to becoming an authority blog. Try to use other platforms including Twitter, Reddit Digg, Stumbleupon. By making friends in such social networking sites, you will be able to propagate your text. This is the best way to get your blog go viral.
6. Build an opt-in list
You must try to establish contact with your blog subscribers outside your blog as well. You must build opt-in lists which will allow you to get in touch with them through email. You can provide them with further useful information that will make them treat you and your blog as an authority. This will increase the traffic to your website. As long as you are providing your website visitors with good content, they would not mind becoming part of your opt-in list.
7. Optimize Your Blog
When you provide good content in your blog, you would need visitors to benefit from your blog. There is no use spending a lot of time in coming up with original content without getting good visitor traffic. So make sure to optimize your website. Make your posts search engine friendly and keep them keyword rich without compromising on the readability of your blog. Make use of Google AdWords keyword tool to find the keywords that people are using lately in your niche to look for products and services. You can make use of All in One SEO Pack plugin if you are using Wordpress.
8. Use Search Engine Friendly Platform
Wordpress is one of the most search engine friendly platforms and it is free. You should only make use of themes and templates from trusted sources.
9. It pays to invest in good blog themes
Poor coding can kill your blog. It certainly pays to invest in good quality blog themes. By using professionally coded themes you will be able to impress your visitors as well as the search engines.
10. Cater To the Needs of Your Blog Subscribers
Cater to the needs of your blog subscribers. When you become an authority blog, peoples’ expectations increase dramatically. So never let them down.
