Do you update your website with regularity? How often do you add or change content? If you want to continue attracting visitors to your site through search engine results it is imperative that you update your site frequently with great content that is keyword rich. The content must speak to your visitors while simultaneously conveying your message to the search engine spiders.
Create a Blog
A weblog, or “blog”, has been a proven useful tool to use in updating a website. If you set up a blog on your website with easy-to-use blogging software, such as WordPress, you can post new content as frequently as you like. Write a 300-500 word post that talks about different subjects of your business, such as searching for the right home, finding financing, or simply talking about how you can help potential customers. Blogging software is easy and posts your blog content according to date, and even allows you to attach keywords to a posting that allows users to search for what they want to read.
Post Articles
Article posting is much like blogging. When you write an article keep certain keywords in mind and use them frequently throughout the article. With an article you can employ an authoritative voice and use good copywriting techniques that keep readers’ attention. Articles provide your website with a means for increasing search word rankings with search engines.
E-Books & Tutorials
Another great way to attract visitors through SEO is by creating High-Use content such as e-books tutorials. Though longer than blog or article postings, they provide a reader with more detailed and helpful content. For instance, you could write a tutorial on how to prepare a home for sale on the real estate market, or an e-book that gives readers a thorough understanding of the home sale process.
Just as the real estate selling mantra is “location location location”, your website mantra should be “content content content.” Keeping your site fresh with keyword-rich content and helpful articles will help it get noticed and ranked by search engines.
