We are constantly on the lookout for the best link building strategies to promote our websites online. All the major search engines including Google consider back links as one of the major ranking factors. We need to therefore use all possible ways of building links to our websites. Here are six best link building strategies that will get you the desired links for your website.
1. Copywriting
According to search engines, linking should happen naturally and when do you think that your website will get natural links? Your website will get natural links only when it has something useful for your visitors and other websites. If you have compelling content in your website then your website will not only attract good traffic, it will also make other websites to link to you. Therefore, make sure to hire a brilliant copywriter to do your website content. Search engines too prefer natural linking and they value contextual natural links highly. The secret in getting the readers and other websites get interested in your website is to offer what will benefit them rather than just harping on your products and services. Make your website resourceful for the users in your niche market.
2. Social Media Marketing
This is one of the most popular link building strategies today. People are not engaging in reciprocal linking campaigns anymore with the advent of social media marketing. With social media marketing, you can get permanent one-way links for free. However, this can be a time consuming process. If you want to promote your website online, get the attention of the online community and get one way links for your website, then promote your website in social media sites like Digg, Delicious, Mannolia, Reddit, Techmeme, Fark, Squidoo, etc. You can also try a number of aggregator sites like PopURLS. All these sources will not only drive you the needed traffic but they will also give you the desired links. When you are engaging in social media marketing, it is important that you should have a third party or one of your friends do the submissions so that it will make sense and not look like self-promotion.
3. Linking Out Through Blogs and Forums
This might sound strange to some people because all of us try to get links into our websites. However, if you try to link out to relevant blogs, you can get high quality contextual links and deep links for your website too. By engaging in dialogue through blogs and forums in your niche industry, you can get the attention of people. Your brand name will get popular or at least become familiar. Eventually people will start linking back to you. It is the normal tendency to track our links from our blogs so when you start the process of linking to relevant blogs, you will get the attention of the bloggers and they will in turn link to your website if it is relevant to their blog. Therefore, by carefully choosing the blogs and forums you can get a lot of attention. When you do link out make sure to offer something worthwhile. It is not just enough to say ‘great post’, ‘highly informative’, etc. Go one step further and offer something useful to the online community.
4. Sending out Networking Emails
Networking mails are not about link exchanges. You need to send out more professional sounding emails that will share your company’s profile without being considered a spam. Always keep the reader in mind and make sure that they find something useful in your networking emails. This will not only get you the desired traffic and brand promotion; many of them may even link to your website once they find that your website is a highly resourceful one.
5. Become a Guest Writer
Write in blogs and other networking platforms that will help you promote your profile online. Make sure that you are providing original and insightful information to your users. People often get frustrated with redundant information and duplicate content and your profile should not be certainly associated with duplicate content. By offering original content you can get contextual links to your website.
6. Article Submissions
This is yet another most effective and popular link building strategy. Submitting useful articles that have compelling content to article directories can get you a lot of visitor traffic as well as good back links to your website. Using the right anchor text in the articles that you submit can get good search engine visibility in all the major search engines including Google, yahoo and MSN for your top keywords.
